WELCOME TO
The Beauty Counter
Celebrate the art of self-care, wellness, and radiant beauty. This digital sanctuary is a treasure trove of knowledge, inspiration, and expert guidance. We believe that true beauty radiates from within, and our mission is to empower you on your journey towards holistic well-being. Learn more about the exciting brands we stock and find out more about the campaigns we're truly passionate about.
Beauty News
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Aromatherapy Awareness Week
Aromatherapy Awareness Week is a time to highlight the profound impact of essential oils and aromatherapy on our health and well-being.
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Red Carpet Ready - Tips from Celebs
Celebrities are the same as the rest of us, just perhaps with a little bit more cash for self-care! They face the same issues, the same noisy insecurities to quieten and, let’s face it, the same re...
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Retail expert: Unified commerce, data connectivity and the metaverse to be future for beauty
Retail experts talk about the future of the beauty industry including the need for unified commerce, data connectivity and the metaverse.
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Christine Blundell - Our First Brand Ambassador
Oscar & BAFTA winning Hair & Makeup Designer, Christine Blundell becomes Counter Culture's first Brand Ambassador
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US Sustainable Beauty Trends 2023
We asked American beauty blogger Jasmine to describe what sustainable beauty means in the US.
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International Women's Day 2022
To kick-start our celebration, we are showcasing some of the amazing collective of female founders that are featured within the Counter Culture Store with interviews with a number of our female fou...
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Beauty Bloggers Take The #JustOneSwitch Challenge
We challenged these bloggers to swap some conventional beauty products for more sustainable alternatives. Here's their take on how easy it was to make #JustOneSwitch.
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Press Release: #JustOneSwitch Campaign
Counter Culture Store announces the start of their “Just One Switch” campaign which encourages the public to make more eco-friendly, conscious choices when it comes to self-care and beauty.
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Switch To A More Eco-Friendly Beauty Routine #JustOneSwitch
Switch to a more eco-friendly beauty routine in support of the planet. Join our #JustOneSwitch Campaign today!
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Counter Culture HQ
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We're Popping Up in Covent Garden at Peachaus
Join us and Peachaus for a summer themed collaboration of beauty, wellness and clothing at the gorgeous Peachaus Store.
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Counter Culture Store - Featuring at Stylist LIVE, 2024
Brands appearing at Stylist Live 2024
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Female Founders
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Nature's Divine - A Founder That's A Force Of Nature
Nature's Divine, the brand that's revolutionising baby skincare and creating award-winning formulas for mums and dads too!
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Nada Ward – Founder of Beauty Kin
Nada, the founder of Beauty Kin and lover of all things solid… tells us why she created Beauty Kin, her favourite product and who inspires her.
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Wake Up & Kick Ass: Interview with Ruby Raut, Founder of WUKA
Here, Ruby tells us more about the mission behind WUKA, how she hopes it can help women across the world, and her plans for the future.
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Sustainability
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Sustainable Beauty & Pre-Loved Fashion
Counter Culture Store is delighted to announce its new partnership with Secondhand Styling UK. With a shared passion for sustainability, recycling and the circular economy this partnership between ...
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Six Things To Look For When You're Shopping Sustainably
What to look for when you're shopping sustainably
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Eco-Friendly Products That Are Actually Good For You and The Planet
At a time when UK energy prices are going up and the effects of climate change are being felt more acutely around the world, many of us want to make the switch to going green to save energy, save m...
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Make A Switch to Sustainable & Ethical Beauty
You’re not alone if you’ve been questioning the environmental impact of your beauty routine lately. From harmful ingredients to excessive packaging, the beauty industry has a lot of room for improv...
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Little Changes to Make A Big Impact!
Here, I have created a 10-point guide, with ways you can adapt your routine to make a big positive impact. Not only will the planet love you, but your skin will too!
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Sustainable Packaging by Whitfords
For decades, excessive beauty packaging has been a critical component of marketing cosmetic products. However, as sustainability and plastic-free packaging becomes more of a priority for consumers,...
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