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Eco-Lux Beauty Heading Heading

Products Which Are Good For You & The Planet Too!

Eco-Lux Beauty Heading Heading

Products Which Are Good
For You & The Planet Too!

At Counter Culture we want to make it easier to buy products which rare good for you, good for society, and good for the planet too. We have labelled all products with their eco-credentials so that you can browse & buy in confidence.

Vegan
Friendly

Organic
Ingredients

Natural
Ingredients

Parabens
& Sulfates Free

Upcycled
Ingredients

Sustainable
Packaging

Refillable
Container

Waterless or
Water-free

Plastic
Free

Made in
Britain

Living Wage
Employer

Female-Led
Business

Supports
Good Causes

Uses Renewable
Energy

Award
Winning

Hand Made
Small Batches

MEET THE BRANDS

We’re passionate about working with sustainable & ethical brands particularly those led by women. Check our current star brands.

THE NEXT BIG THING IN ECO-BEAUTY

At Counter Culture HQ, we are constantly scouring for the most effective eco-beauty products on the planet – from high-tech scientific serums to those cool underground brands that no beauty editor or makeup artist can live without.

We’re passionate about discovering companies that truly put the planet over profit, with hardworking products that go above and beyond. So you can rest assured that your next purchase will not only take pride of place on your bathroom shelf, but will also be better for you and the environment.

No ‘green-washing’

We know the beauty industry can be rife with misleading environmental claims. Our team of beauty experts are relentlessly picky with the products we chose, putting their green credentials under a microscope to ensure all claims are watertight. This way, you’ll know you’re getting the very best the beauty world has to offer, while supporting brands that are truly doing right by the planet.

 

A platform for female founders

As well as championing independent brands that are proudly sustainable, we especially want to lift up and promote those with women at the helm (being female co-founded ourselves!). We want to shine a spotlight on the many pioneering female founders whose products are truly a labour of love – and a reflection of their own passion for beauty and preserving the environment.

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WHAT OUR CUSTOMERS ARE SAYING

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