TRUE Skincare

TRUE Skincare Founder: Emma Thornton

“My background has been centred around beauty and my experience leading the marketing for numerous premium beauty brands gave me an insight into how much it actually cost to make these products, how much of a premium brands were charging and how little legislation there was when it came to making claims, particularly within natural and organic beauty. There always seemed to be some kind of consumer compromise; either brands feeling like they have the right to increase the price because the word “organic” was written on the box (sometimes without backing) or the consumer had to compromise on the look, feel ethics and efficacy just to get a lower price point. As a beauty consumer myself, I made it my mission to create a skincare brand for you. Something where no compromise is made. We’ve gone above and beyond to make certified organic, natural, efficacious products in beautiful and sustainable packaging, but we’ve made a conscious decision to reduce our margins to make it accessible to all and I’m so pleased that our stockists share this vision with us. We’ve received such incredible feedback from our customers, which means the world to me as this is exactly why TRUE Skincare was created; to make beautiful, organic products accessible to everyone. Because beauty should be inclusive, not exclusive.”‍