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The Counter Culture Philosophy

Sustainability is a journey, not a destination

The Counter Culture Philosophy

Sustainability is a journey, not a destination

Do More Good

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We’re advocates for sustainable and ethical beauty products.  Products that are kind to people and kind to the planet too!

Entrepreneurial Spirit

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We champion entrepreneurs and boutique brands who are passionate about creating sustainable and ethical products. We applaud brand working striving today

Clear Transparent

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We want to help educate consumers so they can make informed choices about switching to sustainable and ethical beauty.  We want to make our communications as clear and transparent as the products we champion.

Collaboration & Community

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We encourage collaboration as a means to foster creativity, inspire excellence and drive consumer change.

Female Founder First

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We’re focused on making it easier for female founders to succeed.
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