Noughty Haircare Purple Reign Shampoo

Let the Purple rain Shampoo keep your hair looking vibrant, healthy and beautifully radiant. This 97% natural shampoo gently cleanses while violet pigments work to banish brassiness, enhance cool tones and deeply nourish for soft, luminous locks that shine with every wash.

Sunlight (UV exposure), air pollution, and hard water minerals can cause oxidation of the hair’s underlying pigments, especially the residual warm tones left after bleaching or lightening.

This oxidation process can expose or amplify yellow, orange, or red tones, making the hair appear brassy. So, the Purple Rain Shampoo works to neutralise unwanted warm tones. Our violet pigments work in harmony with colour theory to neutralise those warm tones.

Applying purple tones effectively neutralises and diminishes brassy & yellow tones in blonde, silver, and grey hair. Helping to restore cooler, brighter and more balanced colour with every wash.

- Bye-bye brassiness: A purple pigment-rich shampoo that helps neutralise unwanted yellow, orange and warm tones in blonde, silver and grey hair.

- Gentle & moisturising cleanse: Gently cleanses your hair and scalp without stripping. Helping to replenishing moisture for soft, nourished hair without weighing it down.

- Berry-powered shine: Enriched with blackberry and blueberry extracts, this formula helps revive dull, discoloured strands, boosting vibrancy and natural radiance.

- 97% natural & scalp-kind: With plant-powered ingredients and no sulphates, silicones or parabens. It leaves strands fresh, nourished, and perfectly cool-toned.

STEP 1: Apply to wet hair and massage gently for a rich, purple lather.

STEP 2: Leave in for 1–3 minutes depending on desired tone. Rinse thoroughly. Follow with Purple Reign Conditioner for a double hit of tone-correcting moisture.

STEP 3: Use 1–2 times a week, alternating with your regular Noughty shampoo.

Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Benzyl Alcohol, Lauryl Glucoside, Sodium Methyl Isethionate, Fragrance (Parfum), Coconut Acid, Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Salicylic Acid, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Ribes Nigrum (Black Currant) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Sorbic Acid, Sodium Chloride, Sodium Hydroxide, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes, Linalyl Acetate, Violet No.2 (CI 60730).

Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.