Noughty Haircare Frizz Magic Serum - 75ml

Achieve smoother hair with the Frizz Magic Anti-Frizz Serum. This serum will give up to 220°C heat protection and around 90% frizz reduction for 48 hours. It will also protect your hair from humidity, breakage and heat damage, without silicones, sulphates or parabens.

Frizz Magic Anti-Frizz Serum powered by a unique active, a blend of keratin and Trametes Versicolor that helps strengthen hair while protecting it from heat styling damage. Trametes Versicolor is a type of mushroom that contains an enzyme called laccase which is capable of enhancing hair strength.

Additionally, the keratin enriches and conditions the hair to further optimise its integrity. Frizz is both a cause and a consequence of damage to the fatty acid layer (F Layer) in hair. When this layer is compromised, it leads to moisture loss, cuticle disruption, and increased hair porosity, all of which contribute to the frizzy appearance of the hair.

Proper care, including the use of moisturising and lipid-replenishing products, is essential to maintaining the integrity of this protective layer and reducing frizz.

- Frizz reduction + control: Effectively smoothes frizz and fly aways improving the alignment (way strands lie against each other) for a sleeker appearance.

- Humidity Protection: Protects the hair from environmental humidity, decreasing the opportunity for frizz to be created.

- Heat Defence/Shield: With Trametes versicolor extract, known to provide effective heat protection and shield hair from styling damage.

- Natural Ingredients: Contains a frizz-tackling blend of active extracts of wheat bran, daikon and mushroom and moisturising oils of marula and coconut that optimise hair sleekness and condition.

STEP 1: Heat protection
- Apply to freshly washed, damp hair by dispensing a pea-sized amount onto fingertips and work through hair from tip to just above the root, adding product as necessary.
- Avoid applying to the scalp.
- Style hair as normal.

STEP 2: Frizz control
- Apply to freshly washed hair before styling products by dispensing a pea-sized amount onto palm of hand.
- Rub palms together to spread evenly and work through hair from tip to just above the root using a pressing motion.
- Add product as necessary and avoid applying to the roots and scalp.
- Style hair as normal.

STEP 3: Frizz Magic helps to make air dried hair look sleeker with zero to minimal styling, so you can be ready without having to pull out the heat tools. The serum can also be used on dry hair to tame flyaways.

Aqua/Water/Eau, C13-15 Alkane, Cetearyl Alcohol, Propanediol, Cetrimonium Chloride, Behentrimonium Chloride, Phenoxyethanol, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Hydroxyethylcellulose, Trametes Versicolor Extract, Polyquaternium-37, Raphanus Sativus (Radish) Seed Extract, Cetearyl Nonanoate, Butyrospermum Parkii (Shea) Butter, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Triticum Vulgare (Wheat) Bran Extract, Sclerocarya Birrea (Marula) Seed Oil, Citric Acid, Helianthus Annuus (Sunflower) Seed Extract, Leuconostoc/Radish Root Ferment Filtrate, Linoleic Acid, Glycerin, Parfum (Fragrance), Sodium Benzoate, Butylene Glycol, Ethylhexyl Isononanoate, Trisodium Ethylenediamine Disuccinate, Citrus Sinensis (Sweet Orange) Oil, Potassium Sorbate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Limonene, Hexyl Cinnamal.

Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.