Melanie started White Rabbit Skincare in April 2014 after being diagnosed with the skin condition psoriasis.

She discovered that there isn't a cure for psoriasis - but you can improve the symptoms and appearance of skin patches through topical treatments.
She researched into such traditional topical treatments, and was horrified to discover that not only does your skin absorb quite a considerable amount of what you put onto it into your blood stream but the majority of products on the market were full of irritants and synthetic ingredients, which might soothe the symptoms temporarily, but could have long term implications.
So, inspired by apothecary gardens of old, she set out to create a range of natural, vegan and sustainable skincare products that not only she could trust, but others could too, and help you feel confident in your own skin again, as well as making a big impact, with minimal imprint on our planet.