Shakeup exists toenhance men's self-being through self-care, with solution-driven face care products specifically designed to meet the unique needs of men's skin, empowering them to look and feel their best. We are also driven by our commitment to foster social well-being and protect our planet, weaving together compassion, consciousness, and sustainability into every aspect of our brand.

COSMETICS WITH A 'SKINCARE FIRST' MINDSET

We know that for most male cosmetic users, subtlety is key. The ideal is to look fit, fresh and healthy in as natural a way as possible. 

We also understand that today’s consumers are paring down their skincare routines, so they are looking for multipurpose and multifunctional products with quality ingredients. 

With our "skincare first" mindset, our innovative hybrid range combines clinically proven skincare benefits with high-performance cosmetic features, so our consumers can achieve both instantly visible results and longer-term skin health.