TRUE Skincare Founder Emma Thornton has gone above and beyond to make certified organic, natural, efficacious products in beautiful and sustainable packaging. She also made a conscious decision to reduce True Skincare's margins to make it accessible to all because she firmly believes beauty should be inclusive, not exclusive.

Emma opted to go waterless with her entire range. With a typical moisturiser containing up to 85% water in its formulations – often used as a cheap bulking agent – it’s no surprise that the cosmetics industry uses trillions of litres of fresh water every year during the manufacturing process; from extraction, to cleaning, to what we put on our faces.

Instead of using this vital commodity, TRUE Skincare use extracts and actives which are proven to make a difference to your skin whilst still achieving those luxurious textures.