Rita Ora’s Haircare Brand Typebea Is All About Length, Strength and Real Results
When it comes to powerhouse duos, Rita Ora and Anna Lahey are a match made in haircare heaven. Together, they’ve created Typebea: a premium, purpose-led haircare range designed to deliver longer, stronger, and healthier hair.
The Science of Strength + Length
At the heart of Typebea’s formulas is a commitment to active ingredients that strengthen hair fibres, reduce breakage, and support growth.
Each product is designed to:
- Boost scalp health for an optimal growth environment
- Strengthen the hair fibre to prevent breakage and split ends
- Hydrate and nourish from root to tip, without heaviness
- Encourage length retention
Whether you’re recovering from heat damage, postpartum shedding, or years of overprocessing, Typebea is your new hair repair ritual.
Hero Products to Know
1. Strength and Length Shampoo & Conditioner
Powered by clinically studied actives like Anagain™ and Baicapil™, this dynamic duo supports the hair growth cycle while gently cleansing and conditioning.
What it does: Promotes healthy regrowth, improves volume, and reduces hair fall with a silky-soft finish.
Shop the G2 Shampoo and the G3 Conditioner.
2. Hyda-Gloss G4 Hair Mask
A treatment that’s rich in strengthening actives and moisture-sealing botanicals. Ideal for damaged, dry, or chemically treated hair.
What it does: Reinforces the hair shaft to prevent breakage while leaving hair smooth, glossy, and resilient.
3. Overnight Boosting G1 Peptide Serum
Lightweight but mighty, this leave-in scalp elixir helps reawaken follicles and stimulate healthy growth over time.
What it does: Reduces scalp inflammation, improves circulation, and creates the ideal environment for stronger strands to grow.
From Inner Health to Outer Shine
At Counter Culture, we believe real hair transformation comes from an inside and out approach. That’s why we recommend pairing Typebea’s topical range with an ingestible like:
- Vida Glow Hairology: To target hair health at the follicle level.
- Vida Glow Collagen: To support structural resilience from within.
Whether you're regrowing, restoring, or simply ready to revive your hair, Typebea is beauty backed by strength and you deserve every inch of it.




