Best Collagen & Beauty Supplements
In a world of fleeting trends and quick fixes, Ancient + Brave stands out with a refreshingly grounded approach to wellness. Rooted in ancient wisdom and backed by modern science, their range of potent supplements nourishes you from within, helping to cultivate beauty, strength, and calm in equal measure.
At Counter Culture Store, we champion beauty discoveries worth sharing. And Ancient + Brave? They’re one of our most shared, loved and re-ordered brands for good reason.
TRUE COLLAGEN & WILD COLLAGEN: Pure Protein, Pure Glow
Collagen is the body’s most abundant protein and one of the first to deplete as we age. Ancient + Brave’s True Collagen is a hero product: hailed as the best collagen supplement it in the UK, its hydrolysed, highly absorbable, and virtually tasteless. It blends effortlessly into coffee, smoothies, or even plain water, delivering support for skin elasticity, joint health, and muscle tone.
Prefer a wilder route? Wild Collagen is sourced from sustainable marine sources, rich in Type I collagen, known for its role in radiant skin and strong hair and nails. Both types are free from fillers, artificial ingredients, and common allergens, making them a smart, conscious choice.
✨ Why we love it: Skin-plumping, gut-friendly, and zero-fuss.
MAGNESIUM: Calm in a Cup
If stress, poor sleep, or low energy are part of your daily reality, Ancient + Brave Magnesium is the supplement you didn’t know you needed. It blends magnesium glycinate and citrate, two highly bioavailable forms, alongside prebiotic acacia fibre to support calm, digestion, and deep rest.
It’s not just about sleep; magnesium plays a vital role in over 300 bodily processes. Most of us aren’t getting enough. This daily ritual makes topping up feel like a treat.
✨ Why we love it: Clean formulation with functional calm, perfect for unwinding mind and muscles.
TRUE HYDRATION: Electrolytes, Elevated
Forget sugary sports drinks. True Hydration is hydration for grown-ups: a blend of natural electrolytes (sodium, potassium, magnesium) combined with botanicals like baobab and acerola cherry for a boost of vitamin C and antioxidants.
Sip it post-workout, during hot days, or anytime you feel sluggish. It helps maintain cellular hydration and supports energy production at a foundational level.
✨ Why we love it: No crash, no sugar, just smart hydration that actually works.
MATCHA & CACAO: Morning Rituals with Benefits
Looking to swap your coffee without sacrificing the buzz? Ancient + Brave Matcha + Collagen is a game-changer. Packed with L-theanine for focus, matcha for clean energy, and True Collagen for added glow, this blend supports your skin and your sharpness—all in one cup.
On the indulgent side, Cacao + Collagen offers a chocolatey, adaptogenic elixir infused with ashwagandha, chaga, and collagen. Think of it as a nourishing hug in a mug, perfect for afternoon pick-me-ups or evening wind-downs.
✨ Why we love it: Functional rituals with flavour and purpose. No empty calories, just real benefits.
NEW: MCT Oil – Clean Fuel for Brain and Body
Ancient + Brave’s MCT Oil is a high-purity, triple-distilled C8 and C10 oil derived from coconuts, never palm. Designed to deliver fast, clean energy to the brain and body, this MCT oil supplement is a daily essential for mental clarity, endurance, and metabolic support.
Add it to coffee, smoothies, or even your collagen drink for a ketogenic energy boost that fuels your focus without the crash.
✨ Why we love it: - Brain-boosting ketones in minutes, supports intermittent fasting and fat metabolism and it's completely flavourless and silky-smooth
Build Your Ritual. Nourish Your Power.
At Counter Culture Store, we believe true beauty starts within and with Ancient + Brave, that philosophy comes to life. Whether you're replenishing collagen, boosting hydration, or tapping into the calm-inducing power of magnesium and cacao, these are supplements worth your shelf space.
Ready to build your own wellness ritual? Explore the collection here and find your formula for strength, glow and grounded energy.


