Everyday stresses and strains can quickly build up and show in the form of a tired, dull or irritable-looking complexion. By changing your everyday skincare routine into a ritual of pampering self-care with powerful natural ingredients, you can achieve astounding results.

Alice Wu, the founder of Peace & Pure developed Timeless Elixir Facial Serum to nourish the skin, the mind and the spirit, allowing your inner beauty to shine.

After going through a challenging time in her life, coping with depression and grief, experiencing self-doubt and loneliness Alice discovered the benefits of mindfulness, self-care and self-love.

Her passion for natural skincare and her pursuit of emotional wellbeing came together in a moment of harmony, and so Peace & Pure was born.

Alice believes your skincare routine has the power to be a healing and restorative ritual. She created Timeless Elixir Facial Serum to form an essential part of that ritual, enlivening your senses and uplifting your spirit. A moment of loving tenderness as you pause to celebrate your inner light, and let your beauty shine through radiant, healthy-looking skin.