Juice Beauty came from founder Karen Behnke’s passion for the environment. This led to her commitment to create beauty products which are clinically tested and made using only certified organic ingredients.

Before staring Juice, Karen Behnke, was already a serial entrepreneur in the wellness industry. She founded one of the first corporate wellness companies in the US. During her first pregnancy at age 40 she developed a specific interest in beauty and personal care products.

As a result of hormonal changes in her body she began to notice small lines and wrinkles in her skin.  Karen wanted to know why this was happening and her initial research into healthy skincare solutions eventually turned into Juice Beauty.

Juice Beauty’s approach is simple. They formulate with antioxidant and vitamin-rich organic botanical juice base, rather than PEGS/petroleum derivatives or water. They use this base as the foundation and combine it with other powerful ingredients to provide better results than conventional products. 

In clinically verified tests these products have been found to performed better than standard high street versions. 

It’s no wonder that celebrities such as Gwyneth Paltrow rave about Juice’s products. Kate Hudson loves the brand so much she actually collaborated with Juice to create her own range of products!