Rowdy Kind is specifically for kids that are no longer babies but not quite tweens (age 1+) because they have unique needs that we didn’t feel were being adequately met in the market.
These wannabe-grown-ups are becoming independent, and want something they can use themselves and that’s fun — like Hair & Everywhere Bars that smell like candy!
Kids in this age group also get more grimy than their baby brothers and sisters, but their skin and hair are still thin and fragile (with less oil than during adolescence). For that reason, we wanted to make a high-quality cleaner that is great at tackling grime, while also being gentle to skin and non-irritating. There are no parabens, PEGs or sulfates in our bars, we only use allergen-free scents, and the mildest preservatives.
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