{"product_id":"organic-botanical-deodorant-balm","title":"Earth to You - Organic Botanical Deodorant Balm","description":"\u003cp data-start=\"161\" data-end=\"236\"\u003e\u003cstrong data-start=\"161\" data-end=\"234\"\u003eThe Natural Deodorant Balm That Actually Works (Even in Extreme Heat)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"238\" data-end=\"460\"\u003eMeet the balm that was made to be tested on your sweatiest, toughest days. Hot Yoga. Summer runs. Mountain hikes. Those workouts that leave you drenched. Don’t waste it on calm, cool days; this balm was born for the heat.\u003c\/p\u003e\n\u003cp data-start=\"462\" data-end=\"738\"\u003eOne of our first testers put it to the ultimate trial:\u003c\/p\u003e\n\u003cp data-start=\"462\" data-end=\"738\"\u003e\u003cem data-start=\"522\" data-end=\"736\"\u003e\"10h trail run, 2000m climb, amber alert for a heatwave… and I did not smell at all 😯 🔮✨ The texture is silky, no residues, with a delicate natural scent. Truly the best 100% natural deodorant out there 😍😍😍\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"844\"\u003eAnd here’s why it works so brilliantly without baking soda, without aluminium, and without irritation.\u003c\/p\u003e\n\u003ch3 data-start=\"851\" data-end=\"874\"\u003eWhy Odour Happens\u003c\/h3\u003e\n\u003cp data-start=\"875\" data-end=\"904\"\u003eSweat itself doesn’t smell.\u003c\/p\u003e\n\u003cul data-start=\"905\" data-end=\"1211\"\u003e\n\u003cli data-start=\"905\" data-end=\"969\"\u003e\n\u003cp data-start=\"907\" data-end=\"969\"\u003e\u003cstrong data-start=\"907\" data-end=\"924\"\u003eEccrine sweat\u003c\/strong\u003e (all over your body) = mostly salty water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"970\" data-end=\"1211\"\u003e\n\u003cp data-start=\"972\" data-end=\"1211\"\u003e\u003cstrong data-start=\"972\" data-end=\"990\"\u003eApocrine sweat\u003c\/strong\u003e (underarms, groin) = rich in proteins and lipids.\u003cbr data-start=\"1040\" data-end=\"1043\"\u003eWhen bacteria like \u003cem data-start=\"1062\" data-end=\"1079\"\u003eCorynebacterium\u003c\/em\u003e and \u003cem data-start=\"1084\" data-end=\"1100\"\u003eStaphylococcus\u003c\/em\u003e break down that protein-rich sweat, they release sulfur and fatty acids—the molecules we know as body odour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1218\" data-end=\"1271\"\u003eHow Plants Keep You Fresh (Without Baking Soda)\u003c\/h3\u003e\n\u003cp data-start=\"1272\" data-end=\"1700\"\u003eOur balm blends \u003cstrong data-start=\"1288\" data-end=\"1338\"\u003eCalendula, Nettles, Burdock Root, and Cleavers, \u003c\/strong\u003ea botanical team that supports your skin’s microbiome:\u003cbr data-start=\"1393\" data-end=\"1396\"\u003e🌱 \u003cstrong data-start=\"1399\" data-end=\"1433\"\u003eSelective antimicrobial action\u003c\/strong\u003e suppresses odour-causing bacteria, not the good ones.\u003cbr data-start=\"1489\" data-end=\"1492\"\u003e🌱 \u003cstrong data-start=\"1495\" data-end=\"1517\"\u003eMicrobiome balance\u003c\/strong\u003e leaves space for friendly bacteria (\u003cem data-start=\"1556\" data-end=\"1587\"\u003eS. epidermidis, Cutibacterium\u003c\/em\u003e) to thrive.\u003cbr data-start=\"1599\" data-end=\"1602\"\u003e🌱 \u003cstrong data-start=\"1605\" data-end=\"1628\"\u003eGentle and soothing,\u003c\/strong\u003e no alkaline irritation from baking soda, just calm, nourished skin.\u003c\/p\u003e\n\u003cp data-start=\"1702\" data-end=\"1826\"\u003eIt’s like feeding your gut with fibre, nourishing the good so they outcompete the bad. Only this time, it’s your underarms.\u003c\/p\u003e\n\u003ch3 data-start=\"1833\" data-end=\"1863\"\u003eWhy We Don’t Block Sweat\u003c\/h3\u003e\n\u003cp data-start=\"1864\" data-end=\"2177\"\u003eSweat is your body’s natural river of release. Antiperspirants use aluminium salts to plug sweat ducts, essentially saying: \u003cem data-start=\"1988\" data-end=\"2017\"\u003e“Keep my toxins inside me.”\u003c\/em\u003e\u003cbr data-start=\"2017\" data-end=\"2020\"\u003eWe believe in the opposite. Our balm honours your body’s natural processes. You sweat, you cleanse, you release. And we simply remove the odour, naturally.\u003c\/p\u003e\n\u003cp data-start=\"2179\" data-end=\"2302\"\u003e✨ No blocked pores.\u003cbr data-start=\"2198\" data-end=\"2201\"\u003e✨ No baking soda burn.\u003cbr data-start=\"2223\" data-end=\"2226\"\u003e✨ No artificial masking.\u003cbr data-start=\"2250\" data-end=\"2253\"\u003eJust plants, working in harmony with your body.\u003c\/p\u003e\n\u003ch3 data-start=\"2309\" data-end=\"2347\"\u003eThe Plant Voices Within the Balm\u003c\/h3\u003e\n\u003cp data-start=\"2348\" data-end=\"2837\"\u003e🌿 \u003cstrong data-start=\"2351\" data-end=\"2363\"\u003eCleavers\u003c\/strong\u003e – the gentle shield. Deer birth in my fields, knowing I cloak them in safety. On your skin, I quietly mask scent, protecting without force.\u003cbr data-start=\"2503\" data-end=\"2506\"\u003e🌿 \u003cstrong data-start=\"2509\" data-end=\"2520\"\u003eBurdock\u003c\/strong\u003e – the purifier. I help sweat flow freely, easing inflammation and keeping skin clear.\u003cbr data-start=\"2606\" data-end=\"2609\"\u003e🌿 \u003cstrong data-start=\"2612\" data-end=\"2622\"\u003eNettle\u003c\/strong\u003e – the balancer. I meet protein-rich sweat before bacteria can, keeping odour from ever forming.\u003cbr data-start=\"2718\" data-end=\"2721\"\u003e🌼 \u003cstrong data-start=\"2724\" data-end=\"2737\"\u003eCalendula\u003c\/strong\u003e – the harmoniser. I nurture the good bacteria, soothe the skin, and keep peace beneath your arms.\u003c\/p\u003e\n\u003cp data-start=\"2839\" data-end=\"2920\"\u003eTogether, we restore balance, protect your skin, and honour your body’s wisdom.\u003c\/p\u003e\n\u003ch3 data-start=\"2927\" data-end=\"2959\"\u003eThe Difference You’ll Feel\u003c\/h3\u003e\n\u003cp data-start=\"2960\" data-end=\"3109\"\u003e✔️ Stays fresh, even in extreme sweat.\u003cbr data-start=\"2998\" data-end=\"3001\"\u003e✔️ Soothes sensitive skin.\u003cbr data-start=\"3027\" data-end=\"3030\"\u003e✔️ 100% natural, plant-powered.\u003cbr data-start=\"3061\" data-end=\"3064\"\u003e✔️ A deodorant you’ll trust enough to gift.\u003c\/p\u003e\n\u003cp data-start=\"3111\" data-end=\"3253\"\u003ePut it to the test in your sweatiest, most demanding moments. This isn’t just another deodorant. It’s the one your body has been waiting for.\u003c\/p\u003e","brand":"Earth To You","offers":[{"title":"Full Size 50g \/ No Spatula","offer_id":52820210909514,"sku":"5060536440737","price":18.0,"currency_code":"GBP","in_stock":true},{"title":"Full Size 50g \/ Add Spatula","offer_id":52820210942282,"sku":"5060536440738","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"*Refill (Send your jar for a refill) \/ No Spatula","offer_id":52820210975050,"sku":"5060536440739","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"*Refill (Send your jar for a refill) \/ Add Spatula","offer_id":52820211007818,"sku":"5060536440740","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/0632\/9418\/files\/Screenshot_2026-03-10_at_12.32.35.png?v=1773146014","url":"https:\/\/www.counterculturestore.co.uk\/products\/organic-botanical-deodorant-balm","provider":"Counter Culture Store","version":"1.0","type":"link"}