{"product_id":"noughty-haircare-hello-curls-primer-200ml","title":"Noughty Haircare Hello Curls Primer - 200ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eGet those silky smooth and defined curls\/waves with Hello Curls Define and Reshape Curl Primer.  This is a lightweight defining spritz for all curl types, that is formulated with QuinOxy™ for silky smooth for effortless styling. It is also sulphate-free, silicone-free, paraben-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHello Curls Define and Reshape Curl Primer contains wheat protein, a potent source of amino acids, the building blocks of proteins (hair is Keratin, a form of protein) these amino acids can penetrate deep into the hair shaft, strengthening the hair from within.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with Camelia Oil a fast absorbing oil that contains fatty acids which coats the hair cuticle acting as a protective barrier, it also contains palmitic acid similar in structure to the lipids in the hair cuticle and this helps bind the cuticles improving frictions \/ static, meaning hair sits closer together reducing the impact of frizz and improving combability. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is super lightweight in texture yet potent in preserving curl integrity.\u003c\/span\u003e\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":53558716563786,"sku":"NOUWV2329","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/0632\/9418\/files\/TILE_1_Wave_Hello_Primer_Packshot_1000x1000_1ef1f07e-9035-4a3a-9867-726fa2ff4ce9.webp?v=1765321899","url":"https:\/\/www.counterculturestore.co.uk\/products\/noughty-haircare-hello-curls-primer-200ml","provider":"Counter Culture Store","version":"1.0","type":"link"}