{"product_id":"noughty-haircare-frizz-magic-serum-75ml","title":"Noughty Haircare Frizz Magic Serum - 75ml","description":"\u003cp\u003eAchieve s\u003cspan\u003emoother hair with the Frizz Magic Anti-Frizz Serum. This serum will give up to 220°C heat protection and around 90% frizz reduction for 48 hours. It will also protect your hair from humidity, breakage and heat damage, without silicones, sulphates or parabens.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrizz Magic Anti-Frizz Serum powered by a unique active, a blend of keratin and Trametes Versicolor that helps strengthen hair while protecting it from heat styling damage. Trametes Versicolor is a type of mushroom that contains an enzyme called laccase which is capable of enhancing hair strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eAdditionally, the keratin enriches and conditions the hair to further optimise its integrity. Frizz is both a cause and a consequence of damage to the fatty acid layer (F Layer) in hair. When this layer is compromised, it leads to moisture loss, cuticle disruption, and increased hair porosity, all of which contribute to the frizzy appearance of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProper care, including the use of moisturising and lipid-replenishing products, is essential to maintaining the integrity of this protective layer and reducing frizz.\u003c\/span\u003e\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":53558717055306,"sku":"NOUAF5177","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/0632\/9418\/files\/TILE_1_Frizz_Magic_Serum_Packshot_1000x1000_76554a72-c6de-4409-b2c5-7bcf364d23e3.webp?v=1765321905","url":"https:\/\/www.counterculturestore.co.uk\/products\/noughty-haircare-frizz-magic-serum-75ml","provider":"Counter Culture Store","version":"1.0","type":"link"}