WELCOME TO
The Beauty Counter
Celebrate the art of self-care, wellness, and radiant beauty. This digital sanctuary is a treasure trove of knowledge, inspiration, and expert guidance. We believe that true beauty radiates from within, and our mission is to empower you on your journey towards holistic well-being. Learn more about the exciting brands we stock and find out more about the campaigns we're truly passionate about.
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Latest Articles
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Beauty News
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Beauty Guides
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Healthy Living
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The Brands
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Campaigns
Latest articles
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8 Tips For Your Perfect Summer Skincare Routine
To help you master your summer skincare routine, we’ve created a simple guide with 8 tips to help you achieve that glowing complexion including our favourite brands we are loving this summer.
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We're Popping Up in Covent Garden at Peachaus
Join us and Peachaus for a summer themed collaboration of beauty, wellness and clothing at the gorgeous Peachaus Store.
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Counter Culture Store - Featuring at Stylist LIVE, 2024
Brands appearing at Stylist Live 2024
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Aromatherapy Awareness Week
Aromatherapy Awareness Week is a time to highlight the profound impact of essential oils and aromatherapy on our health and well-being.
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Nature's Divine - A Founder That's A Force Of Nature
Nature's Divine, the brand that's revolutionising baby skincare and creating award-winning formulas for mums and dads too!
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Red Carpet Ready - Tips from Celebs
Celebrities are the same as the rest of us, just perhaps with a little bit more cash for self-care! They face the same issues, the same noisy insecurities to quieten and, let’s face it, the same re...
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Nada Ward – Founder of Beauty Kin
Nada, the founder of Beauty Kin and lover of all things solid… tells us why she created Beauty Kin, her favourite product and who inspires her.
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Sustainable Beauty & Pre-Loved Fashion
Counter Culture Store is delighted to announce its new partnership with Secondhand Styling UK. With a shared passion for sustainability, recycling and the circular economy this partnership between ...
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Six Things To Look For When You're Shopping Sustainably
What to look for when you're shopping sustainably
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Eco-Friendly Products That Are Actually Good For You and The Planet
At a time when UK energy prices are going up and the effects of climate change are being felt more acutely around the world, many of us want to make the switch to going green to save energy, save m...
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Sustainable Packaging by Whitfords
For decades, excessive beauty packaging has been a critical component of marketing cosmetic products. However, as sustainability and plastic-free packaging becomes more of a priority for consumers,...
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Wake Up & Kick Ass: Interview with Ruby Raut, Founder of WUKA
Here, Ruby tells us more about the mission behind WUKA, how she hopes it can help women across the world, and her plans for the future.
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Retail expert: Unified commerce, data connectivity and the metaverse to be future for beauty
Retail experts talk about the future of the beauty industry including the need for unified commerce, data connectivity and the metaverse.
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Christine Blundell - Our First Brand Ambassador
Oscar & BAFTA winning Hair & Makeup Designer, Christine Blundell becomes Counter Culture's first Brand Ambassador
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US Sustainable Beauty Trends 2023
We asked American beauty blogger Jasmine to describe what sustainable beauty means in the US.
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Beauty Bloggers Take The #JustOneSwitch Challenge
We challenged these bloggers to swap some conventional beauty products for more sustainable alternatives. Here's their take on how easy it was to make #JustOneSwitch.
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Press Release: #JustOneSwitch Campaign
Counter Culture Store announces the start of their “Just One Switch” campaign which encourages the public to make more eco-friendly, conscious choices when it comes to self-care and beauty.
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Switch To A More Eco-Friendly Beauty Routine #JustOneSwitch
Switch to a more eco-friendly beauty routine in support of the planet. Join our #JustOneSwitch Campaign today!
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Our Experts
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Stirling Murray
Linkedin BioWith more than 35 years’ experience of building business and brands in the global beauty industry Stirling runs The Red Tree, a leading international beauty brand consultancy.
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Kirsty Mawhinney
Linkedin BioA beauty and wellbeing evangelist; face of curated skincare and beauty, Yoga practitioner & teacher Kirsty believes in sharing with others a beautiful way of being.
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Jessie Wales
Linkedin BioBattle-tested PR & Comms Specialist with over two decades diving deep into the worlds of fashion, lifestyle, and retail.
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Wendy Martin
Linkedin BioEx-senior Visa Executive and founder of Counter Culture. Wendy has a passion for promoting female led businesses.
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Mark Wisniewski
Linkedin BioCounter Culture founder, business mentor, software developer: Mark has a deep passion for all things sustainable.
Beauty News
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International Women's Day 2022
To kick-start our celebration, we are showcasing some of the amazing collective of female founders that are featured within the Counter Culture Store with interviews with a number of our female fou...
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