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Upgrade your makeup kit and discover a world of sustainable brands that aren’t only covetable but are better for the planet too. Whether it’s a natural makeup look you’re after or smouldering smokey eye makeup, Counter Culture have a fantastic range of products to create a number of different looks.

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Looking for the perfect foundation? Mineral makeup has been highly sought after for years, being as natural as possible with a lack of harsh chemicals, making it great for sensitive skin.
Try the award-winning Honeypie MineralsFoundation, with a silky luminous powder texture perfect for all skin types. The brand also do a complete makeup kit – check out their Mineral Makeup Kit Bundle – as well as a Pearlescent Powder to make skin look lit from within.

When it comes to statement lipstick, it doesn’t get much better than Aura-Lotus Lip Bloom in ‘Velvet Cherry’. With a buttery rich texture and strong pigment payoff, it’s packed with organic ingredients, such as moisturising shea butter and almond oil to keep lips happy and hydrated.
To keep lips extra soft, add a touch of lip balm beforehand. XO Balm Multipurpose Natural Balm is completely natural and suitable for sensitive skin. It also comes with a handy makeup mirror in the lid.

Makeup brushes are perfect for expert blending, to give your makeup a professional-looking finish. Try Honeypie Minerals – Multi Tasking Brush which is completely vegan and cruelty-free, with bristles made from synthetic Taklon fibres, while the handle is made from sustainable bamboo and recycled aluminium.

And if you’re after a speedy and effective makeup remover, you’re in luck: Beauty Cleanse – Anti-Pollution Deep Cleansing Oil & Makeup Remover is a nourishing oil-to-milk formula which sweeps away every last scrap of foundation and dissolves even the most stubborn eye makeup without causing any irritation. While B.U.beauty’s – Bye Bye Makeup reusable pads are an eco-friendly alternative to face wipes or single-use cotton pads. One side is for makeup removal and the other side is for a more thorough cleanse (you can also use them to clean your makeup brushes).

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