Inspired by the cheeky streets of London, butter LONDONTM was born in 2005 out of a rebellious spirit defined by a passionate objective: to offer toxin-free nail lacquer without compromising on colour, quality, wit or performance. Every great idea begins with a genuine problem and butter London’s was simple: nail colours were limited, hues were boring and many formulas were toxic. READ MORE
After the astounding success of our high-performance 3-Free nail lacquers that were free of the 3 most commonly toxic ingredients – butter London then went on to become 10-Free. Their luxe beauty line now also includes clean colour cosmetics for the face, lips and eyes. Today, butter London upholds a heritage promise to deliver fun, imaginative products every bloody time. Feel Good Beauty® you can trust.