DISCOVER ECO-LUX BEAUTY PRODUCTS
At Counter Culture we want to make it easier to buy products which rare good for you, good for society, and good for the planet too. We have labelled all products with their eco-credentials so that you can browse & buy in confidence.
Vegan
Friendly
Organic
Ingredients
Natural
Ingredients
Parabens
& Sulfates Free
Upcycled
Ingredients
Sustainable
Packaging
Refillable
Container
Waterless or
Water-free
Plastic
Free
Made in
Britain
Living Wage
Employer
Female-Led
Business
Supports
Good Causes
Uses Renewable
Energy
Award
Winning
Hand Made
Small Batches
NEW IN
BE INSPIRED
Find out more about sustainable living from our customers, bloggers, brand ambassadors and the brands themselves.
MEET THE BRANDS
We’re passionate about working with sustainable & ethical brands particularly those led by women. Check our current star brands.
THE NEXT BIG THING IN ECO-BEAUTY
At Counter Culture HQ, we are constantly scouring for the most effective eco-beauty products on the planet – from high-tech scientific serums to those cool underground brands that no beauty editor or makeup artist can live without.
We’re passionate about discovering companies that truly put the planet over profit, with hardworking products that go above and beyond. So you can rest assured that your next purchase will not only take pride of place on your bathroom shelf, but will also be better for you and the environment.
No ‘green-washing’
We know the beauty industry can be rife with misleading environmental claims. Our team of beauty experts are relentlessly picky with the products we chose, putting their green credentials under a microscope to ensure all claims are watertight. This way, you’ll know you’re getting the very best the beauty world has to offer, while supporting brands that are truly doing right by the planet.
A platform for female founders
As well as championing independent brands that are proudly sustainable, we especially want to lift up and promote those with women at the helm (being female co-founded ourselves!). We want to shine a spotlight on the many pioneering female founders whose products are truly a labour of love – and a reflection of their own passion for beauty and preserving the environment.
FOLLOW US
WHAT OUR CUSTOMERS ARE SAYING
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