At Counter Culture our mission is simple; make sustainable beauty accessible to as many people as possible and give boutique sustainable beauty brands the platform to sell their products to likeminded customers.

We are passionate about making the beauty industry more sustainable and reducing its impact on the environment. We also love to showcase the fantastic, innovative work independent beauty brands are doing to create ethical beauty products that look, smell and feel amazing, while doing wonders for your body, skin and peace of mind.

So, with this in mind, we were delighted to see news of our mission reach Cosmetics Design Europe

You can take a look at the full story here